Influence of Family Structure on Consumer Decision-making Style in Iran
نویسندگان
چکیده
منابع مشابه
Influence of Family Structure on Consumer Decision-making Style in Iran
PurposeThe purpose of this conceptual paper is to attempt to demonstrate the impact of marital roles and family structure on consumer decision-making style within an Islamic culture. Design/methodology/approachThis paper wants to understand how husbands/wives with Eastern norms and Islamic culture use different decision-making style. Reviews of literature in consumer decision-making and family ...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2011
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v6n11p297